“Integrative Mechanisms in New Product Development Projects: Effect of Project Complexity on Project Performance A System Dynamics Approach”
نویسنده
چکیده
The current paper investigates whether the shift to more integration, that is use of concurrent engineering process and cross-functional teams organisation, in new product development (NPD) projects is suitable for all types of projects regardless of their level of “project complexity”. The current paper addresses this research question in two steps. First, a formal framework of “project complexity” is developed for NPD projects in which its contributing factors are determined. Second, a System Dynamics (SD) model is developed to investigate this issue. The model is used to quantify the extent of “project complexity” effects on the relationship between the level of integration in a project and one performance indicator: development cycle time. The model was run for a single phase situation and showed that product complexity and project uncertainty increases project development cycle time and that increasing co-ordination does not offset these negative effects on project schedule performance.
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